In today’s business world, there is always going to positive
news and bad news no matter how successful or unsuccessful a company is. It is
important to convey this information appropriately and concisely. If bad news
is not conveyed properly, then the purpose of the news may not be fully
received by the company.
When conveying bad news to your company, it is important to
deemphasize it to a point. You do not want to dwell on it and leave people with
negative feelings, but you also do not want to deemphasize it so much that the negative
message is hidden in the middle of a sentence. According to Business
Communications Essentials, you should state the negative news clearly and from
that transition smoothly into positive news. The main goal is to balance the
message so that it isn’t conveyed as a negative message or as a positive
message, it should be neutral.
I do not think that deemphasizing bad news is the same as
distorting graphs and charts. Graphs and charts are visual objects and you can only
make inferences from those pictures. If it is distorted, then there is no way
that a person would be able to tell whether or not the information portrayed is
accurate. In a message, deemphasizing is trying to hide the bad news, but the
news is still conveyed and people are able to grasp that.
In business, it is important to be concise in any type of message
you are trying to convey. With negative news, it is especially important that
the recipients understand the bad news but that they don’t feel the need to
dwell on it. Deemphasizing is important, but in business it cannot be abused.
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